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This site virtualmachine.ca in Yahoo , Number 2 for the search term virtual machine out of 136 Million sites!

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SEO, SEM

With the internet leading the way in terms of how people are seeking out information, it is more important than ever for a website to show up (and rank high on page one) in keyword searches in Google.

There are two types of search results in Google :

1. Paid Results – by which advertisers submit a title and short description of their website.  Google displays these results on the right hand side of the page (and sometimes at the top of the page depending on number of clicks) and the advertiser bids on their choice of keywords i.e. “real estate Torontoc” and will pay anywhere from 50 cents to several dollars per click.  The placement will be dependent on how much you are willing to bid and how relavent your site is to the keyword selected.  Some Advertisers pay only half as much for their clicks for the same keywords as their competitors. The benefit is your site will be displayed immediately on page one, however these ads only receive about 25 % of the total clicks on the page and you are charged for every single click.
2. Organic Results – these are all the other results displayed for a search term.  Google spends hundreds of millions of dollars a year in programming adjusting their algorithims to display the most relevant search results and weeding out the fraud.

Getting on the first page of Google ( or the number one spot which receives the majority of the clicks :70% more than number 2 spot) can be achieved by understanding and implementing the principles described below:

To get to the number one spot in a Google search for a certain keyword, Google determines relevancy and rankings by looking outside of a site. Specifically, it looks to see what other sites are linking to the site in question. In theory, the more sites linking to you must be an indication that you are offering highly relevant content on your site. For instance, the website for the IRS is consistently ranked highly for tax terms because thousands of sites link to it. Logically and practically, this must mean the IRS offers highly relevant information on taxes and of course it does.  The mechanisms by which other sites link to yours is perhaps one of the most important factors and must be done in a systematic and logical manner.

Secondly, Google also focuses on the content of the web pages and rates the relevancy of a website base on issues such as keyword density, flow of the text, amount of code, title tags  domain name, and about 100 other factors.